Ep 74: From Obesity & Brain Tumor to Nike Athlete, Grammy Award Winner Charlie "Rocket" Jabaley

Charlie Rocket ran a multi-million dollar business where he managed hip-hop artists like 2 Chainz into Grammy Awards.  But he weighed over 300 lbs and was diagnosed with a brain tumor so he decided to do what he has done his entire life:  dream the biggest dream and then set about working toward attaining it, regardless of whether his family and friends thought he was crazy.  One of those dreams was to be a Nike Athlete, which came true when his fan-created commercial of his transformation from obesity to Ironman went viral and he was flown to Nike's headquarters in Oregon.  That trip led to Charlie being featured alongside Lebron James and Serena Williams in a commercial with Colin Kaepernick... something that Charlie had been writing in his journal for months prior.

His worldview has such simplicity that it is unique:  to remove the brain and allow himself to dream like a child.  But his follow-through and workmanship, fueled by these dreams, is what has so many people talking about him.  10,000 "No"s intended to be on a two month break for the holidays, but this inspiring conversation felt too pertinent to release on any other day of the year besides New Year's Day.  Launch into your 2019 with the wise words of Charlie Rocket!


Coming from a long line of vacuum salespeople, (6:30). Getting fired by Soldier Boy at age 18 and deciding to rep musicians as a talent manager, (9:36).  "If you want to be successful, you have to be of servitude, (11:09).  Posting hundreds of MySpace comments for hours every single day to build an audience one person at a time, (12:19).   Driving the entire coast to 'Salute the DJ' and build an army of DJs who would ultimately help him and his artists win a Grammy, (13:04).  Serving DJs by making it easier for them to access their music better by building the biggest DJ website in the world for Urban DJs, DJservicepack.com, (15:00).  How Charlie executedthese big dream ideas, (16:26).  "The key thing is, I shut down my brain...", (18:06). Walking away from a very successful music career at 305lbs, with a brain tumor, to become an athlete, (20:00). Why Nike was so special to Charlie from a young age, (23:36).  How Charlie turned his recurring journal entry of a year into a reality, (27:20). Charlie's dichotomy of being a dreamer and a pragmatic practitioner, (29:05).  Being honest and asking for help from followers, (34:03).  Mobilizing a fan base to help launch a book, (35:32). Shrinking the brain tumor through a diet of living foods, (38:04).  The word "no" really means "not yet", (39:05).   The "Buy, Cry or Die" theory, (39:30). What Charlie learned about marketing from PDiddy, (40:58).  Bad relationship to spending money, "We spend it and get it back, we that invented that.", (43:48).  The negatives knock you down, but they're also the tools to your positives... so you can change anything, (45:58).  Charlie's lone regret about not spending enough time with his grandfather because he was chasing the flash of the music industry(46:50).


Website: https://www.charliejabaley.com/

Twitter: https://twitter.com/charliejabaley?lang=en

Podcast: https://itunes.apple.com/us/podcast/charlie-rocket-show/id1443304944?mt=2

Fan Made Nike Commercial: https://www.youtube.com/watch?v=Davi60B5Iig

Nike’s 30thAnniversary Ad: https://youtu.be/Fq2CvmgoO7I

Related Past Episodes of 10,000 "No"s :

Jimmy Jam (Ep 72) - https://itunes.apple.com/us/podcast/jimmy-jam-legendary-music-producer-on-talent-work-ethic/id1260829558?i=1000424860724&mt=2

Mark Duplass (Ep 43) - https://itunes.apple.com/us/podcast/mark-duplass-building-empire-outside-hollywood-system/id1260829558?i=1000411160418&mt=2

Suze Yalof Schwartz (Ep 39) - https://itunes.apple.com/us/podcast/makeover-fairy-godmother-turned-meditation-ceo-suze/id1260829558?i=1000408819893&mt=2

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Matthew Del Negro