Ep 65: Ween Yourself from Social Media, Boundless Mind's Matt Mayberry, on Behavioral Design
Matt Mayberry only has two chairs in his apartment. That way, if a visitor chooses to sit down, they will be likely to engage in a deep conversation with their host. If it sounds strange, he's in good company, as he later discovered famed philosopher Henry David Thoreau only had three chairs for the same reason.
This is just one of the residual effects of studying Behavioral Design, and applying it at Boundless Mind, where Matt currently runs business development. They work both sides of the aisle, with the development of their new app, Space, which helps internet users wean themselves from social media apps designed to keep them addicted. While also counting app developers among their clients, as they help them build apps that will have a greater chance of retaining their users through behavioral design.
Luckily for the world, they only work with developers they deem to be socially conscious and in need of help against the fierce competition of behemoths like Facebook, Twitter and Instagram.
Tune in for 60 minutes of a fascinating mind explaining how things you deal with every day, like the layout of every grocery store you enter, have been specifically designed to make you do things you may not be aware of and buy things you may not need.
The path towards pursuing the field of Behavioral Design, (6:50). “7 out of the 10 most common killers in the world are behavior-based diseases”, (13:20). Reasons behind choosing to participate in Behavioral Design, (15:05). The dictatorship of a few companies inspired the formation of Boundless Mind Company, (16:55). Creating the app, Space, to reduce reliance on social media apps, (19:22). "Intervention drives behavior change”, (24:34). Closed system of signing on clients to the program, (26:33). Technology forming good habits through digital high-fives, (27:54). Variable Reward Schedule brings delight to our brains, (31:04). “Looking back at your life, would you say you got the stick or the carrot more?”, (37:21). The endless scroll of social media, (43:49). “We don’t look at it as manipulation.”, (47:18). The power behind free will and the freedom to say “No.”, (49:46). “I’ve heard a lot of No’s every step of the way.”, (50:37). The 10,000 No’s he told himself, (51:41). Finnish idea of stoic determination, (53:27). The power of sharing emotional intimacy, (57:25).
M Mayberry Links
Boundless Mind: https://www.boundless.ai/about-us/
LinkedIn Profile: https://www.linkedin.com/in/matthewmayberry/
SPACE – Break Phone Addiction App:
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